Asetti architects and luxury design would like to thank everyone involved in the production of our first musical video 'Drifting Away'. Much love and appreciation to you all.

It is our first showcase, where we combine the creation of a commercial, at the same time, as offering a platform for new creative talent. It is a short story of transformation and a desire to be something new. In the same way as Asetti designs, starting with the seed of an idea, slowly nurturing it and over time developing it into something unique.

As a luxury brand, Asetti believes the creative process, whether architecture, music, art, fashion, photography or design, stems from the same core source. There is a universal creative pool. Asetti's goal is to combine some of those elements and at the same time, start to provide a vehicle for new talent. Asetti's collaboration with cinematographer, Martin Landsburg was a great experience. A collaboration of ideas, blended with a fabulous song, courtesy of songwriter Mishka Pugh.

Asetti's slogan "Inspired by Dreams, Created by Asetti" means, we take a dream and turn it into a design reality. This was the same with the Asetti video, 'Drifting Away.' With the help of other creative talent, it too became a reality. A collaboration of the imagination.

The spirit of Asetti is one of growth with generosity. To combine with talented people, to show case new, undiscovered talent and grow with our family of architects, amazing clients and friends. Asetti believes advertising can help others, at the same time as promoting a service.

I am continually seeking out new ways to develop our creativity. Taking our design in new directions and always looking to work with new gifted architects. As a designer, I appreciate constant flow with growth in design. It is so important not to become stagnated and always to move forward. To do this requires new, fresh talent which keeps the Asetti designs continually growing. Bringing with it a uniqueness which can only come from constant change.

We hope by inviting new talent in the fields of music, film, architecture, design, fashion, photography and art, a means of productive expression. A platform for their creative gifts. A collaboration of ideas that gives all those involved access to express themselves.

We are always looking to work with new people and welcome new ideas. Please do contact us if you have any ideas.

Thank you. Love and peace to you all.

Chris Asetti