The Asetti Team

Chris Clayton

Head of Design

Asetti is headed by designer, Chris Clayton. He founded the Asetti luxury brand and has over 20 years experience in the architectural and design industry. His designs have featured in luxury magazines such as 'Art of Design Magazine' and London's ‘Dolce Vita Diamond’.

Arthur Dyson

Senior Associate Architect
(AIA, IAA, CID, FARA, ALA, NCARB)

Legendary American architect, Arthur Dyson is Asetti's senior architect and is highly respected for his inspirational designs. Arthur was born in California and apprenticed under Frank Lloyd Wright. He has been practicing architecture in the USA for over 40 years.

Our Ethos

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T

he imagination. It is unique to Asetti. As all imaginations are, unique to the individual. A sum of all life's experiences, knowledge, and spiritual awareness. Every project, is an exceptional opportunity to create a design of world-class significance.

Each Asetti home has a very distinct story behind it. It starts with a meeting of minds. Relationships are built between client and ourselves. Friendships develop. Ideas are swapped and blended.

These interactions then bring about a series of events, that ignite in the sub-conscious and trickle into the conscious. The home design is an embodiment of the sculpting of the imagination. Careful,  precise crafting of ideas. Just like a painting or sculpture. As far as I am concerned, designing a super home is an art form. If not, it is merely a soulless investment.

A home is of central importance to a family or person. They spend a great deal of time there. It is where they live, love, laugh and sleep. So it is the duty of the architect and designer to perfect their home with soul.

One must allow the imagination to flourish and be receptive to what bubbles to the surface. Then when it does, painstakingly craft those ideas together. Blend them, smooth the edges and very carefully mould the idea into shape. You develop an individual talent over many years through being receptive to ideas and then creating something with them. Whether it be a song, a poem, a painting, a sculpture or even the design of a car such as Bugatti. A work of passion it must be.

Asetti's passion is to perfect ideas that flow from the imagination, blend them with our clients requirements and ideas; then design them an extraordinary home. Not something mediocre or bland. But a home that they know, when they live in it, was crafted, moulded and delicately, passionately created. A work of art.

One must place oneself completely at the feet of the design. Dedicate oneself to it, heart, mind, body and soul. So at the end of the process, you bestow upon the client a work of art and a functional home, they love to live in.

A home that was created with loving care and dedication to perfection. They see it, they feel it and they know it. It is an Asetti design and a design, that only we can create. This is the ethos of Asetti.icon-end.png

The imagination. It is unique to Asetti. As all imaginations are, unique to the individual. A sum of all life's experiences, knowledge, and spiritual awareness. Every project, is an exceptional opportunity to create a design of world-class significance.

Each Asetti home has a very distinct story behind it. It starts with a meeting of minds. Relationships are built between client and ourselves. Friendships develop. Ideas are swapped and blended.

These interactions then bring about a series of events, that ignite in the sub-conscious and trickle into the conscious. The home design is an embodiment of the sculpting of the imagination. Careful,  precise crafting of ideas. Just like a painting or sculpture. As far as I am concerned, designing a super home is an art form. If not, it is merely a soulless investment.

A home is of central importance to a family or person. They spend a great deal of time there. It is where they live, love, laugh and sleep. So it is the duty of the architect and designer to perfect their home with soul.

One must allow the imagination to flourish and be receptive to what bubbles to the surface. Then when it does, painstakingly craft those ideas together. Blend them, smooth the edges and very carefully mould the idea into shape. You develop an individual talent over many years through being receptive to ideas and then creating something with them. Whether it be a song, a poem, a painting, a sculpture or even the design of a car such as Bugatti. A work of passion it must be.

Asetti's passion is to perfect ideas that flow from the imagination, blend them with our clients requirements and ideas; then design them an extraordinary home. Not something mediocre or bland. But a home that they know, when they live in it, was crafted, moulded and delicately, passionately created. A work of art.

One must place oneself completely at the feet of the design. Dedicate oneself to it, heart, mind, body and soul. So at the end of the process, you bestow upon the client a work of art and a functional home, they love to live in. 

A home that was created with loving care and dedication to perfection. They see it, they feel it and they know it. It is an Asetti design and a design, that only we can create. This is the ethos of Asetti.